Central Saint Martins,
Work In Progress show.
I was commissioned by
the University of the Arts of London,
to design the visual identity
of the MA Work In Progress show.
Each year, the CSM's students have the chance to showcase their work and research in front of a public
forum. The design of this event
is based on the idea that the three lettres Work In Progress be used
as a pattern that is easily declined on different medias (banners,
poster, e-invite etc..) The idea
of fragility, of lightness expressed by the paper pleats shows
the ongoing work, the unstable work that will probably be modified or further developed. It was important to create a colorful
and lively design to dress the University. Open days have to be
a friendly and a happy moment.