Each year the Paléo Festival
launches a competition to find
the visual identity of the event.
I created a visual universe evoking the spontaneity and enthusiasm that one finds at this sort of event: telephone numbers scrawled
in haste on arms, scribbled autographs on a scrap of paper,
the euphoric atmosphere
that made this festival famous across Europe.
I allowed myself to play off the reputation of the festival in order to create a very simple poster on which spontaneity and energy dominate.
This project finished second
in the competition.