Conception and realization of the visual identity of the artisanal beer
La Binch in Chiboz, Switzerland.
La Binch is the beer that my two brothers and I brew in the basement of an inaccessible chalet lost in the mountains. Let’s just say, it’s rustic! The creation and development of the visual identity of this beer needed to avoid cliché (showing a mountain or chalet, for example), but it was necessary to draw out the spirit and ambiance of the brewery: fraternal, artisanal, rustic, fun, natural, simple…
It was necessary to find a visual solution that would easily show what sort of beer it is. The difficulty was that each brew
is different, and it’s not possible to create a new label every time.